What to do with under performing sales people who are not producing results?(part 1)

What to do with under performing sales people who are not producing results?

You are pure potential. If you knew what you are really capable of, you would struggle to believe it. In fact, most of the reason you still have so much potential left to develop is that you don’t yet recognise that you have it. You don’t know what your superpowers are or why you were given your gifts (including the gifts that you don’t recognise as such when you receive them). What to do with under performing sales people who are not producing results?

Ordinary is something you are taught. You may have been infected with the idea that you are not to make waves, not to stand out, and not to draw attention to yourself. The people around you likely shared a set of common goals and beliefs like: go to school, get an education, get a good job, and work towards retirement. Even the people who love you will want to keep you safe, perhaps even telling you that using your gift is too dangerous, that you may get hurt.

what to do with under performing sales people When salespeople are not producing results?

#1 Not Enough Activity

The first reason you aren’t producing the results you want right now is because you aren’t taking enough action to produce them. There is no harvest in Autumn if you do not plant in the Spring.

Activity is what produces results, not desire, not intentions, and not luck. If you really desire a certain result, you’ll do the work necessary to produce it. Otherwise, it’s just talk. Intentions are important, but only when coupled with action. You can grow old waiting for luck to find you; she only looks for hustlers.

If you aren’t where you want to be right now, it’s very likely that you aren’t doing what is necessary to get there. If you were, you would already have what you want.

#2 Not The right Activity

Maybe you are taking massive action and still aren’t where you want to be, even though that’s less likely to be true.

You may believe that the activity you are taking isn’t the right activity. Before you decide that this is the case, you have to honestly determine whether or not you’ve done enough of that activity to get the results you want. Have you gone all in? Would some impartial party know exactly what you were trying to accomplish by looking at the actions you are taking, believing it to be an extraordinary effort?

You also have to decide whether you’ve done enough activity for long enough to get the results you want. Some outcomes you want require persistence, and that’s why so few produce those outcomes. It rarely makes sense to switch strategies and tactics without first executing against what you believe to be right.

All that said, if what you are doing isn’t working, treat each failure as feedback, and then change your approach. Find a model, someone who is already producing the result you want, and look for clues as to what they are doing differently. Repeat this until you find something that works, and then go all in.

The obstacles to success are almost exclusively internal. Even when they are not, with enough energy and effort applied consistently over time, the obstacle will yield.

6 Steps in the Right Direction

Step 1: Compare Yourself to Others

I don’t compare myself to anyone else. I just want to be better than the person I was yesterday.” This is one of those statements that sounds good on the surface, but is harmful when it comes to success (whatever that means to you). Comparing yourself to other people is necessary if you want to be more, do more, have more, and contribute more.

Lacking Knowledge

Without a point of comparison, you have no idea how you’re doing. Do you do excellent work? How do you know? How can you know without a point of comparison?

Do you have impeccable character, the kind of values that make you someone people want to work with, want to know, and want in their life? Do you know what impeccable character is without knowing what it is not?

How is your family and your health? How are you doing financially? To define how you are doing, you need some way to measure where you are.

The risk in trying only to be better than you were yesterday is that maybe you aren’t doing well enough for that to be a useful measurement.

Lacking Vision

When you compare yourself, you get an idea as to where you fall on some scale of measurement. Without that comparison, you would not know what’s possible. Without making observations as to how other people are doing, you don’t have an informed idea of what is possible for you.

Have you ever met someone and thought, “If that person can do that, so can I?” Exactly. You just needed to see it done, recognizing that the person succeeding in some area is really no different than you. Or at least the version of you who is willing to strive.

Comparing what you are doing to what other people are doing can help you develop a bigger vision of yourself.

Step 2: Spend Time with People More Successful Than You

You can’t see your potential from where you are now. It isn’t visible to you.

First, success is personal.

It isn’t measured on a curve. Your definition of success and my definition of success might be vastly different. They may even be at odds. In fact, you living my definition of success might make you miserable, while me living your definition of success might not make me the least bit happy.

There is a reason that you should spend time and develop relationships with people who are more successful than you are now. But before we get into all the reasons this is true, we need to cover a few important issues.

Second, success can get a bad rap, and some people make the very pursuit of success a divisive issue.

Success shouldn’t be divisive, and the idea that you need to surround yourself with people who have a greater level of success is not a judgment of the people you love and care about that aren’t experiencing the same level of success as the people you will need to spend time with.

The reason you need to spend time with people who are more successful than you is because you can’t see your real potential from where you are now.

Your potential is far greater than anything You can imagine. The only limit on your real potential is the limit of your awareness of what is possible for you. Your potential isn’t visible to you.

Think about where you were years ago, when you weren’t as successful as you are right now in some area of your life.

Your beliefs and behaviours were different than they are now. And even though you weren’t conscious of how they were limiting you, they acted as a governor on your success. At some point, you gained an awareness of these beliefs and behaviours and changed them.

Someone standing higher up on a mountain can see further than you can. They can also more easily see the path that is available to you, even if it isn’t yet clear to you. They have a greater view of your potential. By spending time with people who are more successful, you start to become conscious of what you believe and how it limits you. You also gain the advantage of transforming faster by finding people whose beliefs and behaviours you can model.

Develop relationships with people who are more successful than you. Find mentors. Develop a mastermind group of people who have something you want, whatever that is, be it financial success or being a great parent, or whatever you call success.

If you are going to listen to
advice, first determine whose
advice is worth taking.

STEP 3: Avoid bad advice.

A lot of people will offer you advice. Most of it, you should avoid.

Avoid people who:

  • tell you that you can have what you want without having to put forth the required effort. The people who care about you will tell you that the effort is required and believe that you are capable of exerting that energy.
  • tell you that you don’t have to do something that is required of you when they don’t already have what you want. They are not credible, and it’s likely they weren’t good at what they are telling you that you must do. The people who have what you want will tell you what is required, and that it was more difficult and took longer than they expected.
  • tell you what you want to hear when they profit from you taking their advice. Motives matter. The advice you should pay closest attention to is the advice that makes you uncomfortable. A difficult truth is always better than the easy lie.
  • promise you fast results and overnight success. Fast results, when they are obtained, are ephemeral. Listen to advice from people who recommend disciplined action and a persistent patience. Lasting results follow the laws of the universe: You plant in the Spring, you harvest in the Fall.
  • have lowered their own standards and who would ask you to lower yours. Their advice, even when given with good intentions, isn’t given for your benefit. They’ve given up on themselves. You are still pure potential. You should continually raise your standards.

Avoid advice from:

  • Pure theorists who have no experience with the practical application of what they suggest you should do. Good ideas and good intentions are important, but messy execution is how those results are produced. Look to people who have actually executed.
  • On how to do something from someone who wasn’t able to do what you want to do. Their advice will only be their own justification for failing and a way to protect their own ego. Listen instead to someone who failed on their attempts and persisted until they found success.

Part 2 will be published next month or you can download the e-book today.

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Anthony Iannarino
Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results. Be it through the delivery of staffing solutions or sales strategies, Anthony is a trust builder who focuses on leading transformational conversations, those that create and sustain relationships of value. He is a natural mentor who brings the business acumen, situational knowledge, and experience to each engagement, and lays a solid foundation for future growth.