Sales management is the coordination of people and resources to increase sales, profit and growth. Responsibilities can include forecasting, setting objectives, budgeting, recruitment, training, remuneration and performance. The the most important function of sales management it to manage the people who make the sales.
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For many years the legend of the Alpha Hyper Masculine ‘sales superstar’ has been strutting the hallways and boardrooms of businesses. Often revered for achieving top of the league ladder sales results, yet feared by many for their manipulative, ego centric and intimidating antics.
A good sales manager creates an environment conducive to an accurate sales forecast. They foster a culture of trust and honesty within the team, provide advice and support, whilst ensuring each member of the sales team is held accountable for their own forecast accuracy.
Ricky Chanana is the Head of Sales ANZ for Twitch, which is the world's leading live video streaming platform and a subsidiary of Amazon.com Ricky has over 15 years in the advertising industry having worked with major global and local brands within prominent categories, including FMCG, auto, finance and retail.
There are different types of sales managers you run into during your time in sales. You can learn something from most of them, but leadership being as tricky as it is, it’s often easier to point to how you get things wrong than it is to elucidate what makes one effective. These are the seven types of sales leaders you find on the sales floor, six of which you should avoid.