Australia’s Leading B2B Sales Event Launch to Empower Sales Professionals Facing Heightened Challenges

To download the event program click here.

The Head Of Sales Symposium, Australia’s exclusive gathering for B2B sales leaders and teams, is set to launch 20 August 2024 in Sydney. Sponsored by SugarCRM and organised by, the country’s foremost sales publication boasting over 25,000 annual visitors, the Symposium promises a powerhouse line-up of experienced business leaders, industry experts, bestselling authors, and international speakers.

Adam Frank, Vice President and General Manager, APAC at SugarCRM, expressed excitement about the upcoming symposium, highlighting its significance for B2B sales professionals in Australia. He stated, “The B2B sales professional in Australia has historically been starved of opportunities for professional development on this scale. Till now. Never before have so many industry powerhouses been gathered under one roof and it promises to be a fantastic experience for learning and networking alike. I for one am very excited in seeing this symposium going live, and am honoured that SugarCRM is a founding sponsor.”

In an era where economic volatility and fierce competition redefine success metrics, the Symposium emerges as a vital platform. Recent statistics reveal that more than half of sales professionals struggle to meet targets consistently, while a staggering 80% of sales leaders express doubts about having the right team to achieve success. These challenges not only strain bottom lines but also impact mental health and overall wellbeing.

Designed as a half-day intensive, the Symposium features four educational presentations and two strategic networking sessions tailored across two streams: one for Sales Leaders – including directors, managers, and team leaders – and another for Sales Pros – encompassing executives, business development specialists, and account managers. The event, hosted at the prestigious five-star venue L’Aqua, promises a premium experience with gourmet meals, afternoon tea, canapés, and networking drinks against the backdrop of Darling Harbour’s stunning waterfront views.

The Head Of Sales Symposium is proud to feature a distinguished lineup of speakers, each bringing a wealth of expertise and insights to empower B2B sales leaders and professionals. Tony Hughes, renowned for his 35 years of corporate and sales leadership across the Asia-Pacific region, is Co-founder and Sales Innovation Director at Sales IQ Global. His accolades include being ranked a top global sales blogger and thought leader by LinkedIn, with a substantial following and multiple bestselling books under his belt, including “COMBO Prospecting” and “Tech-Powered Sales”.

Cian McLoughlin, CEO of Trinity Perspectives, brings a global perspective to sales transformation, specialising in Win Loss Analysis. Originally from Dublin and now based in Sydney, Cian’s ethical approach to sales has resonated with ASX and Fortune 500 clients, supported by his Amazon #1 bestseller “Rebirth of the Salesman” and consistent recognition in the Top 50 Sales Blogs and Books.

Charmaine Keegan, Director of Smarter Selling, is a prominent figure in sales training with certifications in Neuro-Linguistic Programming and a deep interest in human psychology. With over 30 years of experience and numerous authored eBooks, Charmaine empowers sales leaders to excel with integrity and authority, making her a sought-after speaker internationally.

Sue Barrett, Founder and CEO of Barrett and, is a pioneer in human-centered sales strategies, advocating for ethical practices and emotional intelligence. A transformative figure in business and community activism, Sue’s leadership in the Selling Better Movement and commitment to ethical business cultures highlight her impact beyond sales training, including founding the March4Justice movement and promoting women’s empowerment through initiatives like Sell Like A Woman.

Together, these speakers represent the forefront of B2B sales innovation, offering Symposium attendees actionable strategies, ethical frameworks, and transformative insights to navigate today’s competitive sales landscape with integrity and success. Their collective expertise promises to inspire and equip sales professionals at every level to achieve sustainable growth and leadership in their fields.

Key takeaways for attendees include strategies to implement new sales tactics, insights into emerging market trends, techniques to enhance customer acquisition and retention, pathways for career advancement, and unparalleled networking opportunities with like-minded B2B sales professionals.

We are thrilled to host the Head Of Sales Symposium, providing a critical forum for industry leaders to navigate the complexities of today’s sales landscape,” said Joseph Sing Publisher of “This event is not just about knowledge-sharing but fostering connections and equipping our attendees with actionable strategies to thrive amidst adversity.”

Early bird pricing ends Monday 15th July. For more information and registration details, visit

About The Head Of Sales Symposium: Starting 12.00pm Tuesday 20th August at L’Aqua in Darling Harbour. Delegates attend a ‘half day‘ of four educational presentations and two networking sessions. There are two streams catering for sales leaders and for sales professionals. The event is fully catered at a five-star venue with a sit down lunch, afternoon tea, canapes and networking drinks at sunset.

About Headquartered in Sydney, is Australia’s leading online publication dedicated to B2B sales insights, attracting a diverse audience of industry professionals seeking cutting-edge strategies and thought leadership.

About L’Aqua: Located in the heart of Darling Harbour, L’Aqua is renowned for its sophisticated event spaces, panoramic views, and exceptional service, making it the ideal venue for premier corporate gatherings.

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Joseph Sing
Joseph Sing is the Publisher of Head of Sales. Joseph’s marketing and media sales experience spans more than 15 years across vertical markets such as financial services, medical, legal, information technology, business and HR & recruitment. His clients have included notable organisation such as Google, Facebook, Westpac, CBA, Oracle, SAP, ServiceNow, Deloitte, Pfizer, Novartis, J.P. Morgan, Vanguard, Randstad, Hays and a long list of best of breed vendors. Joseph holds a degree in commerce from Macquarie University with major studies in economics and marketing. He has completed management courses at the Australian Graduate School or Management (AGSM) and communications at the Australian Institute of Management (AIM). Joseph worked across many areas of corporate events, publishing and digital media at a senior management level. He has experience in advertising, digital media, industry awards, exhibitions and conferences.