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11.30am 20th August - L'Aqua Sydney

B2B Sales Symposium

Format – delegates to the Head Of Sales Symposium 2024 will attend a ‘half day’ of four educational sessions and two networking sessions. Speakers include experienced B2B sales leaders, industry experts, best selling authors and international speakers. The event is fully catered at a five-star venue with a sit down lunch, afternoon tea, networking drinks and canapes.

Purpose – as economic conditions change and competition battles to secure market share – winning a sale becomes more challenging than before. On average, more than half of sales professionals do not consistently meet targets. Poor performance places pressure on the individual as well as management and the business as a whole – when revenue targets are not achieved.

Learning and development: (1) Implement new sales strategies and tactics (2) Understand the latest trends and behaviours (3) Increase customer acquisition, retention and growth (4) Develop, lead or enrol in a high-performing sales team.

Venue L’Aqua offers a rooftop setting and uninterrupted views over Darling Harbour with floor to ceiling windows making it an impressive venue for business events. Delegates experience premier service in the five-star function spaces with balconies to enjoy the waterfront views of Darling Harbour. L’Aqua has direct access to Wilson Parking facilities moments from the venue. Wheelchair accessibility is available.

Who should attend?

  • Stream 1 LEAD – sales directors, sales managers and team leaders.
  • Stream 2 GROW – sales executives, business development and account managers.

Browse Conference Brochure

Download the program for details or scroll for more information.

Speaker profiles

Tony Hughes

Tony Hughes has 35 years of corporate and sales leadership experience having generated record-breaking results as a salesperson, head of sales, and CEO leading the Asia-pacific region for multi-nationals. He is a best-selling author, consultant, trainer and keynote speaker. Tony serves on advisory boards and has been published by The American Management Association. Tony has also taught sales for USYD, UNSW and the UTS MBA program. Tony is ranked a top 3 sales expert and thought leader globally by LinkedIn and the most read person on the topic of B2B selling within their platform. He has more than 500,000 blog followers and has been rated the most influential person in professional selling within Asia-Pacific three years in a row. His first book, The Joshua Principle – Leadership Secrets of Selling, is in its 10th printing and his most recent books, COMBO Prospecting and Tech-Powered Sales are published by HarperCollins Leadership New York. Tony speaks at conferences internationally and his clients are some of the best-known brands in the world including Salesforce, SAP, IBM, Flight Centre, Adobe and other market leaders.

Cian McLoughlin

Cian McLoughlin hails from Dublin, Ireland originally, but spent much of the past 20 years in Sydney, Australia. With a business career spanning almost 20 years, including senior management roles in a number of the world’s largest software companies, Cian is the founder and CEO of Trinity Perspectives. A sales training and consulting company, Trinity specialises in Win Loss Analysis and Sales Transformation for B2B businesses all over the world. Cian has worked with and advised sales professionals from Brisbane to Bangkok, Christchurch to Cape Town and everywhere in between. Author of Amazon #1 bestseller Rebirth of the Salesman, Cian is a regular sales and marketing commentator in the mainstream media. His blog was voted one of the Top 50 Sales Blogs for the fourth year running, and his book was voted one of the Top 50 Sales Books for the third year running by Top Sales World. With ASX and Fortune 500 clients across Australia and the Asia Pacific region, Cian is a passionate proponent of an ethical, honest and authentic approach to sales.

Charmaine Keegan

Charmaine Keegan is a world leading authority in Sales. Her career spans 30 years of sales leadership. She has trained over 8,000 sales professionals empowering them with the confidence to embrace selling with integrity and authenticity to deliver immediate revenue growth. She believes sales is comprised of five fundamental elements – intent to help, clear strategy, exceptional communication and customer service skills, personal accountability and a commercial mindset. She is passionate about selling and even more so, empowering others to sell. Smarter Selling training programs set sales leaders and their teams up for lasting success with simple to execute, contemporary and proven sales methodologies. She helps leaders drive a high performing team. They are developed and trademarked by Charmaine. They evolve as communication evolves.   Her programs (online and face to face) are renowned for being engaging, fun, interactive and highly practical. She makes it easy for you to sell and your customer to buy. She is an author of over 20 eBooks, is a sought-after guest speaker, panellist, and keynote. She is a Certified Trainer of NLP (how we operate), Hypnotherapy (unconscious communication) and Timeline Therapy (recognising your beliefs about sales and money – and recognising that of your customer). She has studied the psychology of human behaviour and is considered an absolute authority and true expert on sales techniques. She has ‘walked the walk‘ so the workshops are highly practical and focused on results. Training created by a sales expert for salespeople.

Conference passes

The venue capacity is 300 and early bird is limited for the first 100. Special rates are available for team bookings or promotional codes. Super early bird $395. Early bird $495. Next release $595. Final release $695. Rates are plus GST.

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