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Strategy

A sales strategy is a documented plan for positioning and selling your product, service or solution to provide clear objectives and guidance to your sales force. It can include messaging, target market selection, knowledge sharing and any strategic process from cradle to grave.

3 Words

Three Words

We perceive time as scarce because we overestimate what we can do in a day, deluding ourselves to what is possible. However, we underestimate–by an even wider margin–what we can accomplish in a week, a month, a quarter, or especially a year.
Discount and manequin

Why businesses only have price to compete on

If you rely too much on price in order to remain competitive, it’s time to change the way you view your business, your marketing strategy and your sales process.

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