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A sales strategy is a documented plan for positioning and selling your product, service or solution to provide clear objectives and guidance to your sales force. It can include messaging, target market selection, knowledge sharing and any strategic process from cradle to grave.

Roundtable Dec 17

Roundtable: The Road To Recovery – Lessons From 2020

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In this roundtable discussion, we interview four sales leaders on what strategies have been implemented to minimise the impacts and what are their biggest takeaways for 2020?
Discount and manequin

Why businesses only have price to compete on

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If you rely too much on price in order to remain competitive, it’s time to change the way you view your business, your marketing strategy and your sales process.