The Best of Social Selling Podcast is a weekly podcast that helps front line sellers, sales leaders and marketers get an edge on their use of LinkedIn. To help them reach their sales and business goals more effectively. I host it, Mark McInnes.

Every week, a new episode is released as we hear from global sales and social experts who share their very best social strategies and plays. We scour the globe looking for those who do a great job with their social plays and bring them and their ideas directly to you.

In every episode, there is at least one thing you can take immediate action on that will make a difference to your LinkedIn and digital selling approach.

Here are this month’s top selections for you.

3 Rules For Going Viral On LinkedIn.

Daniel Hochuli is LinkedIn’s head of content, APAC and China. He works with LinkedIn’s most strategic clients, big name brands such as IBM, Lamborghini, PwC, Johnson & Johnson, Audi, Philips, Pfizer and many more.

Who doesn’t want their content to go viral?

In this episode, Daniel shares with us the 3 keys to increasing the virility of your content to ensure as many people see your content as possible.

Great insights from someone who helps the best brands get their message out on social.

Sales Leaders why your LinkedIn profile says you’re FAT, DUMB and LAZY. – James Michael.

If you’re a sales leader, business owner or entrepreneur you probably don’t realise how much damage your LinkedIn profile is actually doing to your business.

You might think,

“I’m not using LinkedIn to reach out to start conversations or to support my business growth. Why does it matter”

 James Michael, from Justified Talent, tells us you’re probably driving the best sales recruits away from you and your business and you don’t even know it.

If you intend hiring anyone this year you should check out this podcast so you know what NOT to DO.

How to secure meetings, right now, from the UKs Top 10 SDR – Nia Woodhouse.

Nia is an SDR with coaching platform Refract. Nia spends her days trying to get people to take meetings with her Account Executive team.
Nia Woodhouse has just been awarded by Sales Confidence, as one of the TOP 10 SDR’s, in the entire UK.  

In this show, Nia shares her exact outreach strategy, how she uses LinkedIn to open doors to client conversations and a little about her cadence. All the tactics that made her a top 10 performer. 

One of the cool things we learnt is NIA is using voice notes on LinkedIn early in her outreach to create 90% conversation rate. 

If you’re an SDR, a BDM or you just need to find a way to talk to more customers NIA shares what’s working right now. You could do a lot worse than simply follow her lead here.

Automation in sales, at scale with Justin Michael.

Justin is on a mission to help sellers make a bigger commercial impact through the use of automation and technology. 

Justin has worked at a rate of 1000 – 1 doing the work of 1000 sellers in the time and space of one. A Million emails sent, 6years of pipeline built in just 6months. He has worked at Salesforce, LinkedIn and even trained Mike Weinberg’s’ sales development team.  

Who trains one of the world’s best sales trainer’s sales teams’? Justin.

Let that sink in. 

You might not like what he has to say – but you can’t ignore it.
You’re probably going to need to listen to this episode twice.  
Lucky it’s short. 

List of guests

Guests have included many of the tops trainers and specialists you would know as well as some great practitioners sharing what they do and how they do it.

  • Jason Bay
  • Justin Michael
  • Daniel Disney
  • Phil Gerbyshank
  • Brynne Tilman
  • Bill McCormick
  • Steven Norman
  • Chris Reed
  • Jay Jensen
  • Cynthia Barnes & more

Subscribe to the pod on your favourite podcasting channel such as Google Podcasts, Apple Podcasts, Spotify, Amazon, Stitcher or pick up the pod directly at

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Mark McInnes
Mark helps businesses to find and engage with new customers in today’s business environment. The # 1 ‘sales’ problem most companies complain about is that they do not have enough volume in their pipeline because their current sales strategies are no longer working as well as they once did. A sales trainer across APAC with a strong focus on the top of the sales, funnel, Mark helps his clients to find more customers and engage with them credibly and ethically – be it online or via traditional sales channels. Ranked Australia’s # 1 Social Seller by LinkedIn on LinkedIn (2016). Mark draws heavily on his time in the Australian ARMY as an Assault Trooper where, amongst other things, he guarded the Queen of England. He leverages some of the techniques and disciplines he gained while travelling the world with the ARMY in the development of his unique approach to his business dealings & sales philosophy. Mark has experience across industries such as Financial Services, FMCG, Entertainment, Hospitality, B2B Business equipment, Management Consulting, Marketing and SaaS.