Social Selling is a process sales to develop relationships either online or offline within your network. It enables effective lead generation and prospecting to reduce the need to cold call.
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Our newly hybrid world and the massive adoption of LinkedIn presents a greater opportunity to cast your net wider and network online. Why? Because that’s where we are all spending the majority of our time.
67 per cent of salespeople do not achieve their sales targets. Thanks to the internet, buyers now have more information available to them than ever before. This easy access to knowledge is putting sales reps into a weak position, as it empowers buyers to take charge of the sales process.
The ‘hidden job market’ accounts for 80% of roles which get filled without needing to use a recruiter or to advertise. Having a good looking resume will only work for 20% of the opportunities out there. How can sales candidates more effectively marketing themselves as somebody who is worthwhile considering?
LinkedIn is not a social media platform that rests on its laurels. It's regularly rolling out changes to the way it operates, and the way it processes our information, keeping up with those changes can be a challenge for all but the most diligent.
Every real profession demands that its members read to remain relevant. Their members research topics including the latest trends, industry obligations, case studies and research findings. Those within their ranks who are respected most are the ones who develop insights, achieve the best results and publish their findings.