Sales-Psychology

In B2B Sales, you should sell the benefits that your product or service delivers, not the product or service itself. Consider selling the benefits of the benefits.

A career in sales is tough and you can’t afford to take yourself too seriously. Here is what salespeople can expect in their sales career.

For those of us who’ve spent many years in the sales profession, it’s pretty hard to read words like ‘manipulative’ and ‘sleazy’ without a sense of shame and embarrassment.

It’s better to be prepared and not have an opportunity then have an opportunity and not be prepared.

One of the greatest attributes of a successful Sales Leader is their ability to effectively communicate.

Salespeople have been taught to rely on the asynchronous mediums—even when it harms their results. You should always prefer the medium that is best for the outcome you are trying to create.

To break through all the marketing clutter, it’s imperative to have an enticing elevator speech that helps you attract more of your ideal customers and gives you enhanced clarity about the work you do.

In severe and challenging times, your fear can cause you to feel that you are going to lose the things that are most important to you. The internet meme that the word fear means “false evidence appearing real,” is a nice thought, but in our present situation, there is a real and present danger, one we are working to overcome.

Rapport is the deepest level of relationship between two individuals that involves sharing common ground, and is established when harmony and accord have been reached between both parties.

Our newly hybrid world and the massive adoption of LinkedIn presents a greater opportunity to cast your net wider and network online. Why? Because that’s where we are all spending the majority of our time.