Sales-Psychology

Mental health and wellness are critical issues for Australian society. Being extremely successful in sales can look wonderful from afar, but the reality can be very different.

The days of the charismatic but tactical salesperson are getting behind us, particularly in B2B sales. A winning personality still goes a long way, but today’s buyers aren’t looking for slick pitchmen.

In NLP the Agreement Frame is defined as a strategy to redirect a person’s argumentative energy, rather than attempting to overcome it. It's a great way to reduce resistance when communicating with people, especially during a negotiation.

To break through all the marketing clutter, it’s imperative to have an enticing elevator speech that helps you attract more of your ideal customers and gives you enhanced clarity about the work you do.

In B2B Sales, you should sell the benefits that your product or service delivers, not the product or service itself. Consider selling the benefits of the benefits.

Empathy is an incredibly valuable trait not only to close more sales, but to bring a greater degree of human connection into business and elevate the perception of the sales profession. If empathetic-selling does become more pervasive in business dealings, perhaps we can begin to change people’s long-standing perceptions of salespeople.

Success starts and ends with your thinking, change your thinking and you change your results.

Customers expect personalised experiences yet they resent brands that bombard them with advertisements on social media, to their inbox, and in real life.

Emotional intelligence is a skill that’s incredibly beneficial when it comes to sales and business – but its use goes far beyond closing a deal or getting a promotion. EI can help you in virtually any professional or personal activity. Emotional intelligence can be learned – and it really is the key to success!

The Covid-19 pandemic has caused networking to move online. LinkedIn can be a tremendous force for good if you make the best use of your time on the platform.