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Sales-Psychology

Sales Psychology answers the question – What goes on inside people’s minds and how does it affect the sales process or the buying process? Perception, Attention, Language, Memory, Thinking, and Consciousness are covered in this section.

Trigger 2

Sales Psychology – 10 Triggers To Become Highly Influential (Part 1)

Reciprocity, Curiosity And Specificity. You need to understand why your prospects behave the way they do, what they’re thinking, and how you can get them to act in the desired direction via the use of psychology sales triggers.
Trump and Obama

First Meeting Strategies To Make A Better First Impression

Ever been involved in a first meeting that was a bit awkward or didn't go quite so well? Then you know the importance of getting these first meetings off to a good start. Taking deliberate steps to build rapport has been proven to significantly increase your chances of reaching an agreement.
Motivation

How To Stay Motivated And Confident In Sales

“Sales” is tough. It involves rejection, failure, problems, uncertainty and we’re measured like very few other professionals are. How to Stay Motivated and Confident in Sales?
Less is more

Why Less On LinkedIn Is So Much More

Customers expect personalised experiences yet they resent brands that bombard them with advertisements on social media, to their inbox, and in real life.
Colour

The Psychology Of First Impressions

First impressions do count. The psychology of consumerism tells us that the initial impact of a brand, a colour, a physical layout and a welcoming employee can never be understated.
Busking

Sales Is A Life Skill, Not Just A Career Path

For those of us who’ve spent many years in the sales profession, it’s pretty hard to read words like ‘manipulative’ and ‘sleazy’ without a sense of shame and embarrassment.
Luxury

Sales Psychology – 10 Triggers To Become Highly Influential (Part 2)

Handle Objections, Credibility and Social Proof. You need to understand why your prospects behave the way they do, what they’re thinking, and how you can get them to act in the desired direction via the use of psychology sales triggers.
Empathy Key

Could Empathy Be The B2B Key?

Empathy is an incredibly valuable trait not only to close more sales, but to bring a greater degree of human connection into business and elevate the perception of the sales profession. If empathetic-selling does become more pervasive in business dealings, perhaps we can begin to change people’s long-standing perceptions of salespeople.
Covid face masks

Buyer Behaviour Trends And The Impact Of COVID

The retail industry is going through a wave of transformation and will never be the same. Unprecedented external factors have contributed for a data-driven, digital first, unified future.
Content Strategy

5 Topics That Sellers Should Write About

Every real profession demands that its members read to remain relevant. Their members research topics including the latest trends, industry obligations, case studies and research findings. Those within their ranks who are respected most are the ones who develop insights, achieve the best results and publish their findings.