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Sales-Psychology

Sales Psychology answers the question – What goes on inside people’s minds and how does it affect the sales process or the buying process? Perception, Attention, Language, Memory, Thinking, and Consciousness are covered in this section.

Communication Change

Why Asynchronous Communication Isn’t Effective Selling

Salespeople have been taught to rely on the asynchronous mediums—even when it harms their results. You should always prefer the medium that is best for the outcome you are trying to create.
Fear

The Ultimate Sales Fuel: Fear Meets Gut Instinct

Never fear what you will lose. Fear instead only, the opportunity cost of not giving every moment of your sales day and life your absolute all! What do you fear? Where does your gut instinct take you? What would you do if you knew you couldn't fail?
Less is more

Why Less On LinkedIn Is So Much More

Customers expect personalised experiences yet they resent brands that bombard them with advertisements on social media, to their inbox, and in real life.
Success

What single attribute determines sales success?

There is one attribute that a highly successful sales person possesses that differentiates them from all of their competition and allows them to exponentially achieve higher results, and more sustainable results.
Financial charts

10 Touch Points That Make Or Break Sales

Customer-Centricity creates positive Customer Experiences. In other words, for customers to perceive a business as being customer-focused it needs to be structured and managed like Jeff Bezos says, i.e. with the customer in mind.
Mental-Health- BW

Mental Health Truths Sales People Should Know

Mental illness does not discriminate by ethnicity, age, gender or career choice. Does selling attract those who are inadequately equipped to cope with the demands of the role?
Elevator Pitch 2

5 Steps To Create An “Elevator Speech” That Attracts Prospects To You – Part...

Being able to describe your product or service offering in a manner that everyone understands is one of the most important marketing skills you need to master. Just think how you’ll feel the next time someone asks, “What do you do?”
Destruction

Seven Self-Destructive Mindsets In Sales

There are seven self-destructive mindsets that new salespeople fall into, and these “traps” are often the reasons why they struggle to find success.
Luxury

Sales Psychology – 10 Triggers To Become Highly Influential (Part 2)

Handle Objections, Credibility and Social Proof. You need to understand why your prospects behave the way they do, what they’re thinking, and how you can get them to act in the desired direction via the use of psychology sales triggers.
Elevator

An Expert Guide To Elevator Pitch Mastery – Part 1

To break through all the marketing clutter, it’s imperative to have an enticing elevator speech that helps you attract more of your ideal customers and gives you enhanced clarity about the work you do.