5 Steps To Create An “Elevator Speech” That Attracts Prospects To You – Part...
Being able to describe your product or service offering in a manner that everyone understands is one of the most important marketing skills you need to master. Just think how you’ll feel the next time someone asks, “What do you do?”
The Evolution Of The Buyer’s Journey (Part 2)
The days of the charismatic but tactical salesperson are getting behind us, particularly in B2B sales. A winning personality still goes a long way, but today’s buyers aren’t looking for slick pitchmen.
Sales Is A Life Skill, Not Just A Career Path
For those of us who’ve spent many years in the sales profession, it’s pretty hard to read words like ‘manipulative’ and ‘sleazy’ without a sense of shame and embarrassment.