How do you want to reach your sales goals? How do you need to adapt your plan for 2020 and beyond?

To create real and lasting business growth you need a solid sales plan.

To be on the front foot for 2020 we are planning NOW – are you?

A sales plan is the roadmap of the ‘who, where, why and how’ you will meet – even exceed – your goals for next year.

8 questions to help you develop your plan

1.     What are your goals for next year? Think big!

  • What do you want to achieve?

2. What did and didn’t work in 2019?

  • What insights do you have that will inform next year’s plans

3.     Do you have a month to month forecast based on insights and results from the previous year?

  • What are your month by month actions to make this happen?
  • What needs to happen to ‘farm’ these opportunities?
  • What are the key milestones and deadlines?

4.     What are your specific niches to gain traction?

  •  Target the main ones that you can help the most and grow your business the fastest?
  • Are they already your top clients?

5.     Who are your top clients?

  • How do you plan to add more value to them in 2020?
  • What offers in your product suite are the natural next step for them to meet their goals?
  • What’s going on in their business? They too are looking for new opportunities so what can you do to help them meet their goals?

6.     Who are your prospects?

  • How do you plan to find more just like them and why?
  • Who is sitting in your CRM just waiting for some help to plan their 2020?

7.     What partnerships or joint ventures can you develop to add mutual value to each other’s client base?

8.     Are there events or tradeshows where you should have a presence?

  • If so, how will you leverage this activities?

2 tactics to be in the strongest mindset to develop your plans

1.     Remove all distractions

  • Turn email notifications off
  • Or even better – close your email down.
  • Turn your phone to silent

2.     Change your environment

  • Change your thinking by moving away from your desk
  • Sit in a quiet meeting room where no one can interrupt you
  • Take yourself out of the office

3.     An attitude of success

  • Remind yourself of the successes/wins of the previous year
  • Anchor those feelings to elevate a sense of optimism and possibility

How do and your sales team create your plan and how often do you review it once it is done? We like to have a ‘sales plan on a page’ and it’s up on the wall and it keeps us motivated and on track.

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Charmaine Keegan
Charmaine Keegan - Director, Keynote Speaker and Founder of Smarter Selling - is a world leading authority in Sales. Her career spans 30 years of sales leadership. She has trained over 8,000 sales professionals empowering them with the confidence to embrace selling with integrity and authenticity to deliver immediate revenue growth. She believes sales is comprised of five fundamental elements – intent to help, clear strategy, exceptional communication and customer service skills, personal accountability and a commercial mindset. She is passionate about selling and even more so, empowering others to sell. Smarter Selling training programs set sales leaders and their teams up for lasting success with simple to execute, contemporary and proven sales methodologies. She helps leaders drive a high performing team. They are developed and trademarked by Charmaine. They evolve as communication evolves.   Her programs (online and face to face) are renowned for being engaging, fun, interactive and highly practical. She makes it easy for you to sell and your customer to buy. She is an author of over 20 eBooks, is a sought-after guest speaker, panellist, and keynote. She is a Certified Trainer of NLP (how we operate), Hypnotherapy (unconscious communication) and Timeline Therapy (recognising your beliefs about sales and money – and recognising that of your customer). She has studied the psychology of human behaviour and is considered an absolute authority and true expert on sales techniques. She has ‘walked the walk‘ so the workshops are highly practical and focused on results. Training created by a sales expert for salespeople.