How Do Salespeople Sell Insights?
Insight is the capacity to gain a deep understanding of something. How can the thinking of salespeople can change via the 4 C's (Content, Consult, Context & Construction) to become an ‘authentic authority’ in your field?
The “So What” Card
During your presentation dry-run, ask your colleagues to play the role of the customer. Every time you make a statement, particularly one which relates to your business or your solution, anyone in the room should be encouraged to hold up their ‘So What’ card,
Recent articles
- All
- Attraction & Retention
- Business development
- Buyer Behaviour
- Coaching & Training
- Communication
- Emotional Intelligence
- Enablement & Operations
- Featured
- Humour
- Innovation & Technology
- Leadership
- Methodology
- Motivation & Mindset
- Negotiation & Closing
- People & Culture
- Presenting & Objections
- Process & Method
- Prospecting & Leads
- Sales Management
- Sales Q&A
- Sales-Psychology
- Sponsored Content
- Strategy
- Technology & Automation
- Video & Podcasts
More
