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Farmer

Cracking The Myth Of Sales Hunters & Farmers

Many so called “experts” claim that there are two types of salespeople – Hunters and Farmers. Employing hunter and farmer sales teams increases costs and often confuses buyers.
ABM

ABM – The Zero Waste Strategy For Revenue Growth

ABM is a long term, coordinated approach to marketing and sales, not a tactic, campaign or a sales method. The statistics on ABM success can’t be ignored but it may not be for every organisation.
Order Taker - 1300 wide

Five Signs You’re An Order Taker And Not A Salesperson.

The primary reason that salespeople fail is because they aren’t really salespeople. Here are five telltale signs that indicate that a person is really an order-taker and not a salesperson.
Selling Insights

How Do Salespeople Sell Insights?

Insight is the capacity to gain a deep understanding of something. How can the thinking of salespeople can change via the 4 C's (Content, Consult, Context & Construction) to become an ‘authentic authority’ in your field?
Mental-Health- BW

Mental Health Truths Sales People Should Know

Mental illness does not discriminate by ethnicity, age, gender or career choice. Does selling attract those who are inadequately equipped to cope with the demands of the role?
Generative AI

What Does ChatGPT Mean For The World Of Sales?

GenAI technologies will affect a quarter of all occupations today, rising to 44% within three years.
Strategic Selling 2

The Ten Laws of Strategic Selling

Strategic Enterprise Selling is the process of engaging the most senior levels early, aligning with political and economic power, in addressing the most serious problems or opportunities. Then architecting solutions and setting an agenda.
Online meetings

9 Strategies To Improve Online Sales Meetings And Close More Deals

There’s great triumph in nailing an online meeting. It sets you apart from competitors, deepens credibility, crystallises value and builds relationships.
Leadership-Chess- 1300 wide

An Expert Guide To Sales Leadership (Part 1) – The Do’s & Dont’s.

Part 1 (of 4) covers 8 actions of great sales leadership and how to respond to disruption. Also, what a Leader Doesn’t Do.
Basic Science

The Science of Basic Selling Skills

The basics, whilst important, are certainly no longer enough for the salesperson of the future to hang their hat on. The Connection Economy or the Imagination Era are fundamental.

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