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A sales strategy is a documented plan for positioning and selling your product, service or solution to provide clear objectives and guidance to your sales force. It can include messaging, target market selection, knowledge sharing and any strategic process from cradle to grave.

Igniting purpose across the sales team

A sales conference can’t change everything overnight but it can ignite opportunity, purpose and agency. It’s about engaging the very people who attend and making them the active participants and leaders of change.

How REA Group Built Its New Sales Strategy Around Data

REA Group shares its digital transformation journey and why sales ops and data is key to them becoming more predictive and proactive.

Roundtable: The Road To Recovery – The Outlook 2021

COVID has accelerated digital transformation as businesses have adapted to a virtual marketplace and flexible work arrangements. Hear what the experts say are the biggest challenges for 2021?

Roundtable: The Road To Recovery – Lessons From 2020

In this roundtable discussion, we interview four sales leaders on what strategies have been implemented to minimise the impacts and what are their biggest takeaways for 2020?

LinkedIn Algorithm HACKS for 2021

LinkedIn is not a social media platform that rests on its laurels. It's regularly rolling out changes to the way it operates, and the way it processes our information, keeping up with those changes can be a challenge for all but the most diligent.

4 Sales Strategies That Expedite Growth And Recovery

When formulating a strategy, navigating blindly and relying on guesswork leads to inaccurate and unexpected results. Here are the top sales strategies from survey research conducted on 6,000 sales professionals.

How Fisher & Paykel Redefined Its Approach To Sales

When COVID-19 hit, sales changed overnight. Fisher & Paykel Executive VP – Customer Experience & Marketing Rudi Khoury shares how sales leaders pivoted to support sales teams and customers.

Six Traits Of Great Sales Reps

Six traits of great sales reps from the best in the business. Learn more in Salesforce's new ebook '50 Pro Sales Tips for 2020' to help sales teams master the art of sales.

The Ten Laws of Strategic Selling

Strategic Enterprise Selling is the process of engaging the most senior levels early, aligning with political and economic power, in addressing the most serious problems or opportunities. Then architecting solutions and setting an agenda.

Introducing the 50 Pro Sales Tips for 2020 eBook

Salesforce launches a new ebook to help sales teams master the art of sales in 2020. Ian McAdam, Senior Vice President ANZ, Salesforce, shares his favourite insights from the ebook.