A sales strategy is a documented plan for positioning and selling your product, service or solution to provide clear objectives and guidance to your sales force. It can include messaging, target market selection, knowledge sharing and any strategic process from cradle to grave.
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REA Group shares its digital transformation journey and why sales ops and data is key to them becoming more predictive and proactive.
COVID has accelerated digital transformation as businesses have adapted to a virtual marketplace and flexible work arrangements. Hear what the experts say are the biggest challenges for 2021?
In this roundtable discussion, we interview four sales leaders on what strategies have been implemented to minimise the impacts and what are their biggest takeaways for 2020?
LinkedIn is not a social media platform that rests on its laurels. It's regularly rolling out changes to the way it operates, and the way it processes our information, keeping up with those changes can be a challenge for all but the most diligent.
When formulating a strategy, navigating blindly and relying on guesswork leads to inaccurate and unexpected results. Here are the top sales strategies from survey research conducted on 6,000 sales professionals.
When COVID-19 hit, sales changed overnight. Fisher & Paykel Executive VP – Customer Experience & Marketing Rudi Khoury shares how sales leaders pivoted to support sales teams and customers.
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