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A sales strategy is a documented plan for positioning and selling your product, service or solution to provide clear objectives and guidance to your sales force. It can include messaging, target market selection, knowledge sharing and any strategic process from cradle to grave.

Igniting purpose across the sales team

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A sales conference can’t change everything overnight but it can ignite opportunity, purpose and agency. It’s about engaging the very people who attend and making them the active participants and leaders of change.

How REA Group Built Its New Sales Strategy Around Data

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REA Group shares its digital transformation journey and why sales ops and data is key to them becoming more predictive and proactive.

LinkedIn Algorithm HACKS

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LinkedIn is not a social media platform that rests on its laurels. It's regularly rolling out changes to the way it operates, and the way it processes our information, keeping up with those changes can be a challenge for all but the most diligent.

4 Sales Strategies That Expedite Growth And Recovery

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When formulating a strategy, navigating blindly and relying on guesswork leads to inaccurate and unexpected results. Here are the top sales strategies from survey research conducted on 6,000 sales professionals.

How Fisher & Paykel Redefined Its Approach To Sales

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When COVID-19 hit, sales changed overnight. Fisher & Paykel Executive VP – Customer Experience & Marketing Rudi Khoury shares how sales leaders pivoted to support sales teams and customers.

Six Traits Of Great Sales Reps

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Six traits of great sales reps from the best in the business. Learn more in Salesforce's new ebook '50 Pro Sales Tips for 2020' to help sales teams master the art of sales.

The Ten Laws of Strategic Selling

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Strategic Enterprise Selling is the process of engaging the most senior levels early, aligning with political and economic power, in addressing the most serious problems or opportunities. Then architecting solutions and setting an agenda.

Introducing the 50 Pro Sales Tips for 2020 eBook

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Salesforce launches a new ebook to help sales teams master the art of sales in 2020. Ian McAdam, Senior Vice President ANZ, Salesforce, shares his favourite insights from the ebook.

What Sales Teams Can Learn From Warren Buffett’s Wisdom

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Warren Buffett knows a thing or two about investing and his insights and wise counsel hold very true for building highly effective sales teams. Here are some of his famous quotes and how we see them in relation to building sales teams.

8 Things You Should Make Instead of Excuses

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There is something very human about making excuses for our failures. Our egos try to protect themselves by placing the blame somewhere else, somewhere far away from us.

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