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Communication is the act of conveying meanings from one entity to another. The steps to all communication are: The formation of communicative motivation or reason, message composition and message encoding. Communication skills are essential in Sales.

The “So What” Card

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During your presentation dry-run, ask your colleagues to play the role of the customer. Every time you make a statement, particularly one which relates to your business or your solution, anyone in the room should be encouraged to hold up their ‘So What’ card,

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