Communication is the act of conveying meanings from one entity to another. The steps to all communication are: The formation of communicative motivation or reason, message composition and message encoding. Communication skills are essential in Sales.
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Salespeople are being taught to fear cold calling by people who should know better. Much of the advice they offer validates and even spreads a fear of sales interactions.
Our underlying assumptions—about prospects, our roles and factors that could hinder success—are crucial to our performance. Here are 17 sales truths and why understanding each one helps you win more deals.
Our newly hybrid world and the massive adoption of LinkedIn presents a greater opportunity to cast your net wider and network online. Why? Because that’s where we are all spending the majority of our time.
Being able to describe your product or service offering in a manner that everyone understands is one of the most important marketing skills you need to master. Just think how you’ll feel the next time someone asks, “What do you do?”
To break through all the marketing clutter, it’s imperative to have an enticing elevator speech that helps you attract more of your ideal customers and gives you enhanced clarity about the work you do.
Salespeople have been taught to rely on the asynchronous mediums—even when it harms their results. You should always prefer the medium that is best for the outcome you are trying to create.