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Communication is the act of conveying meanings from one entity to another. The steps to all communication are: The formation of communicative motivation or reason, message composition and message encoding. Communication skills are essential in Sales.

Why Less On LinkedIn Is So Much More

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Customers expect personalised experiences yet they resent brands that bombard them with advertisements on social media, to their inbox, and in real life.

The Fear And Generational Shift Against Cold Calling

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Salespeople are being taught to fear cold calling by people who should know better. Much of the advice they offer validates and even spreads a fear of sales interactions.

Selling with Seth Godin (Podcast)

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Seth wants people to stop hiding and whining and scamming. To start trusting themselves. To learn that trust is worth WAY more than attention on social media.

17 Truths Sales Professionals Need To Accept To Win More Deals

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Our underlying assumptions—about prospects, our roles and factors that could hinder success—are crucial to our performance. Here are 17 sales truths and why understanding each one helps you win more deals.

LinkedIn Hacks – 7 Practical Steps To Overhaul Your Profile

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Our newly hybrid world and the massive adoption of LinkedIn presents a greater opportunity to cast your net wider and network online. Why? Because that’s where we are all spending the majority of our time.

Everyone In Your Organisation Is In Sales

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No matter who they speak with in your business – in their eyes they are all ‘the company’. Sales training for the entire business.

5 Steps To Create An “Elevator Speech” That Attracts Prospects To...

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Being able to describe your product or service offering in a manner that everyone understands is one of the most important marketing skills you need to master. Just think how you’ll feel the next time someone asks, “What do you do?”

How Much Online Networking Is Too Much?

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The Covid-19 pandemic has caused networking to move online. LinkedIn can be a tremendous force for good if you make the best use of your time on the platform.

An Expert Guide To Elevator Pitch Mastery – Part 1

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To break through all the marketing clutter, it’s imperative to have an enticing elevator speech that helps you attract more of your ideal customers and gives you enhanced clarity about the work you do.

Why Asynchronous Communication Isn’t Effective Selling

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Salespeople have been taught to rely on the asynchronous mediums—even when it harms their results. You should always prefer the medium that is best for the outcome you are trying to create.

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