Sue Barrett

Founder and CEO of Barrett, www.salesessentials.com, and the Selling Better Movement, Sue Barrett lives by the philosophy that selling is everybody's business and everybody lives by selling something. Sue has written 600+ sales articles and 21 e-books, got selling its first university qualification via Swinburne University and produces the Annual 12 Sales Trends Report. Architect of the Selling Better Operating System & Philosophy which creates sustainable and successful sales and customer centric teams and cultures. Sue and her team have studied, researched, codified, modeled, promoted and educated more than 30,000 people on a better, ethical, human-centred approach to selling. Sue is Strategist, Writer, Philosopher, Researcher, Change Agent and Activist with over 30 years’ experience in ethical, human centred sales strategies, systems, practices and business transformation. Having worked across nearly every industry, Sue is the perfect commentator and advisor on how organisations and teams can transition to a sustainable future and stay in business for all the right reasons. 1997 Winner of the Telstra & Victorian Government Small Business Award. Inductee in the Business Women's Hall of Fame 2000. Finalist in 1998 and 2001 Telstra Business Woman of the Year Awards.

Cracking The Myth Of Sales Hunters & Farmers

Many so called “experts” claim that there are two types of salespeople – Hunters and Farmers. Employing hunter and farmer sales teams increases costs and often confuses buyers.

The History of Sales Methodology – Part 3 (1990s – 2010’s)

Sales is one of the oldest professions in the world but where did it all start? Part 3 covers the 1990s – 2010's and the selling methodologies during this period included Relationship Selling, Solutions Selling and the Challenger sale..

The History of Sales Methodology – Part 2 (late 1950s – 1980s)

The History of Sales Methodologies – the sales profession is one of the oldest ones but where did it all start? Part 2 covers the 1950s -1980s.

What Sales Teams Can Learn From Warren Buffett’s Wisdom

Warren Buffett knows a thing or two about investing and his insights and wise counsel hold very true for building highly effective sales teams. Here are some of his famous quotes and how we see them in relation to building sales teams.

The History of Sales Methodology – Part 1 (1900 -1950s)

The History of Sales Methodologies – the sales profession is one of the oldest ones but where did it all start? Part 1 covers the 1900s -1950s.

What Qualities Do Good Sales Recruits Have?

Determine what type of salesperson and/or approach you need first. The higher the complexity of what you are selling, the more skilful and knowledgeable your salespeople will need to be when it comes to customer engagement.

Hiring A 300kg Gorilla Is A Big Mistake! Why?

For many years the legend of the Alpha Hyper Masculine ‘sales superstar’ has been strutting the hallways and boardrooms of businesses. Often revered for achieving top of the league ladder sales results, yet feared by many for their manipulative, ego centric and intimidating antics.

Sales Recruitment – 6 Issues You Need To Address To Get It Right

Many businesses, large and small, still find it very difficult to recruit effective sales people. Whether you go direct to market or use a recruiter, you hold the key and need to own the sales recruitment process.