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Buyer behaviour is the study of the activities associated with the purchase of goods and services, including the buyer’s emotional, mental and behavioural responses.

Selling The Benefits Of The Benefits?

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In B2B Sales, you should sell the benefits that your product or service delivers, not the product or service itself. Consider selling the benefits of the benefits.

Why businesses only have price to compete on

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If you rely too much on price in order to remain competitive, it’s time to change the way you view your business, your marketing strategy and your sales process.

4 Ways To Convert More Proposals Into Sales

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The goal is to win business and do it with the least amount of time, effort and energy. The goal is NOT to provide lots of people with pricing and written solution plans.

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