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Strategy

A sales strategy is a documented plan for positioning and selling your product, service or solution to provide clear objectives and guidance to your sales force. It can include messaging, target market selection, knowledge sharing and any strategic process from cradle to grave.

Human Connection

What The Best Sales People Do!

There is no sales strategy without effective sales tactics and effective sales tactics fall down without a stellar sales strategy.
Vortex

Shining a Light on the Dark Funnel: How It Can Empower Your Sales Strategy

The "dark funnel" is where a significant portion of the buyer's journey occurs beyond the reach of traditional sales and marketing visibility. How can you identify and influence those hidden touchpoints?

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