Shining a Light on the Dark Funnel: How It Can Empower Your Sales Strategy
The "dark funnel" is where a significant portion of the buyer's journey occurs beyond the reach of traditional sales and marketing visibility. How can you identify and influence those hidden touchpoints?
Three Words
We perceive time as scarce because we overestimate what we can do in a day, deluding ourselves to what is possible. However, we underestimate–by an even wider margin–what we can accomplish in a week, a month, a quarter, or especially a year.
