Home Process & Method Prospecting & Leads

Prospecting & Leads

Prospecting is the first step in the sales process, which consists of identifying potential customers via short term one way communication. Lead generation is a long term strategy that centres around prospective customer cultivation and nurturing through two-way dialogue. They similar by definition but from interchangeable.

 

Target

5 Strategies For Smarter Sales Targeting

0
So much sales and marketing energy is wasted on people and mediums that are never going to provide a return for your time, effort and energy.
Marketing and business concepts

Six Sales Prospecting Methods, Including Cold Calling.

67 per cent of salespeople do not achieve their sales targets. Thanks to the internet, buyers now have more information available to them than ever before. This easy access to knowledge is putting sales reps into a weak position, as it empowers buyers to take charge of the sales process.
Hari Krishnan

Engaging The CEO (PART 1): What CEOs Really Think Of You!

On what basis CEOs engage with seller?
Social media

How To Sell More Without Social Media?

0
Recently I found that there has been a change in the way many are approaching 'LinkedIn'. Have you noticed it? It's like a disease — mindless, endless connection requests of no value.
Over flow

When You Have Too Many Deals In Your Sales Pipeline

0
Only managing the volume of a salesperson's pipeline is not always the best approach. If we have too strong a focus on driving these volume numbers, we risk sellers, either consciously or unconsciously, loading the number of deals to meet those metrics whether they be real deals or not, or whether they have the time to develop those deals or not. Only managing the volume of a salesperson's pipeline is not always the best approach. If we have too strong a focus on driving these volume numbers, we risk sellers, either consciously or unconsciously, loading the number of deals to meet those metrics whether they be real deals or not, or whether they have the time to develop those deals or not.
Connection

How Customer-Centric Is Your Value Proposition?

Sales and marketing people have been bandying around terms like Value Propositions, Unique Selling Proposition, Unique Value Propositions for decades. But, unfortunately, they still mean different things to different people. And they have been misused for too long.
Decode

Engaging The CEO (PART 2): 10 rules To Decode The CEO

How do you engage effectively at the CEO level? The very best leaders are focused on delivering results, making a difference, treasuring time, building people, and leaving a legacy. Here are ten rules to honor on your quest to engage successfully.

LATEST POSTS

EDITORS PICKS