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The Sales Manager’s job is to provide an environment within which their sales people can succeed. Success is a partnership and all the elements need to be in place for a team to be effective. Synergy is amazingly powerful stuff when everything comes together.
The future of the channel account manager will transition to community managers in order to support the diverse partner ecosystem. With millions of potential partners flooding into the marketplace, those that can find, recruit, manage, and nourish partners at scale will determine future winners and losers.