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Lead generation is a long term strategy that centres around prospective customer cultivation and nurturing through two-way dialogue.

21 Sales Myths Busted

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Don't get siloed with who you know, network trade shows, online groups and always be connected around shared interests. Trust me - go do the research.

Why You Need Create Opportunities and Not Just Find Them

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Finding new opportunities and creating them are two different outcomes. Creating new opportunities requires a different approach. If you aspire to be a trusted advisor, you need to demonstrate why and how.

Get Better At Selling, Or You Will Get Worse

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Selling is going to continue to evolve—maybe more than other areas of business. If you are not actively working on getting better, you are getting worse. Don’t let the limits of your perception be the limits of your results.

Six Traits Of Great Sales Reps

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Six traits of great sales reps from the best in the business. Learn more in Salesforce's new ebook '50 Pro Sales Tips for 2020' to help sales teams master the art of sales.

Introducing the 50 Pro Sales Tips for 2020 eBook

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Salesforce launches a new ebook to help sales teams master the art of sales in 2020. Ian McAdam, Senior Vice President ANZ, Salesforce, shares his favourite insights from the ebook.

9 Enormous Mistakes Salespeople Make and Their Causes

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Selling isn’t easy under the very best of circumstances. There are things you can do to make it much more challenging without intending to. Here are nine mistakes salespeople make and their root causes.

Sales and the “new normal”: virtual prospecting during COVID-19

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Many well-established businesses used to have most of their processes in person, often making the most of events and trade shows. In addition, successful enterprise teams take time to develop and train until they produce results. How does that translate to purely digital?

How To Sell More Without Social Media?

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Recently I found that there has been a change in the way many are approaching 'LinkedIn'. Have you noticed it? It's like a disease — mindless, endless connection requests of no value.

10 Reasons Why Calling Is the #1 Skill You MUST Master

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Calling is the top skill you should be developing to gain an edge, not just for prospecting and landing meetings with C-Level decision makers, but at every stage of the funnel.

10 Touch Points That Make Or Break Sales

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Customer-Centricity creates positive Customer Experiences. In other words, for customers to perceive a business as being customer-focused it needs to be structured and managed like Jeff Bezos says, i.e. with the customer in mind.