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Buyer Behaviour

Buyer behaviour is the study of the activities associated with the purchase of goods and services, including the buyer’s emotional, mental and behavioural responses.

Toilet Paper

Toilet Paper Crisis, Coronavirus and Sales Psychology.

We all know that panic buying 108 rolls of toilet paper is a dumb thing to do. Yet, this is precisely what many people are doing; people who are otherwise typically quite sane and intelligent.
Night Fear

Sales Psychology – 10 Triggers To Become Highly Influential (Part 3)

Invoke Fear, Radiate Authority, Honesty and Consistency. You need to understand why your prospects behave the way they do, what they’re thinking, and how you can get them to act in the desired direction via the use of psychology sales triggers.
Trigger 2

Sales Psychology – 10 Triggers To Become Highly Influential (Part 1)

Reciprocity, Curiosity And Specificity. You need to understand why your prospects behave the way they do, what they’re thinking, and how you can get them to act in the desired direction via the use of psychology sales triggers.

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