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Buyer Behaviour

Buyer behaviour is the study of the activities associated with the purchase of goods and services, including the buyer’s emotional, mental and behavioural responses.

Rapport

A Practical Guide On Building Rapport In Sales

Rapport is the deepest level of relationship between two individuals that involves sharing common ground, and is established when harmony and accord have been reached between both parties.
Toilet Paper

Toilet Paper Crisis, Coronavirus and Sales Psychology.

We all know that panic buying 108 rolls of toilet paper is a dumb thing to do. Yet, this is precisely what many people are doing; people who are otherwise typically quite sane and intelligent.
Grafitti

Selling The Benefits Of The Benefits?

In B2B Sales, you should sell the benefits that your product or service delivers, not the product or service itself. Consider selling the benefits of the benefits.

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