Adam Frank is the Vice President and General Manager of SugarCRM in the Asia Pacific region. Adam joined SugarCRM after spending 15 years building high-performing sales and delivery teams across Australia, Europe and the United States. A consultant at heart, Adam is passionate about understanding people and their needs, and enabling them to adopt digital solutions that drive sustainable change and growth in their organisations. Today, he helps businesses discover the best kept secret in CX, while creatively introducing sweet puns into serious conversation.
