Buyer Behaviour Changes and What It Means For Your Sales Team
Hosted by Cian Mcloughlin.
A lot has changed in customer buying behaviour in recent months, as sales cycles have elongated, deal values shrunk and Risk has jumped to the top of the decision criteria list. In this session Cian will go beyond the clichés and deep dive into some of the biggest shifts in buyer behaviour and sentiment, through the eyes of B2B customer and prospects around the world.
In this interactive workshop you’ll get the chance to share how your customer expectations and buying behaviours have evolved in recent months and compare that to some of the broader trends happening across the B2B sales arena.
Key takeaways:
- Deepen your understanding of the key changes in buyer behaviour, over the past 4 quarters
- See how B2B buying journeys have evolved and what the “new buying normal” might look like, in the months and years ahead.
- Explore how the sales motion has changed, plus strategies for succeeding in a hybrid selling environment.
Get recommendations on how to adapt your sales activities to ensure you stay relevant and value-adding in this new sales paradigm.
