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Rodney House & Smrithi Kamtikar

Rodney House is Sales Adoption Lead Customer Experience at REA Group. Smrithi Kantikar is Senior Manager Product Customer Platform at REA Group. REA Group is a digital media business with more than 1,400 people working across three continents to change the way the world experiences property. In Australia, its residential property platform, realestate.com.au, is the country’s leading place for property, news and inspiration. It also operates Australia’s leading commercial property site, realcommercial.com.au and the leading share accommodation site, Flatmates.com.au.

How REA Group Built Its New Sales Strategy Around Data

REA Group shares its digital transformation journey and why sales ops and data is key to them becoming more predictive and proactive.