Peter Strohkorb

Peter Strohkorb is an international B2B Sales & Marketing Effectiveness Expert, specialising in the Tech, IT and Services Sector. Peter’s vision is a world where organisations enjoy sustainable sales growth by maximising the effectiveness of their customer-facing resources through his structured Sales and Marketing productivity framework. Over more than 20 years in executive Sales and Marketing roles for some of the largest technology corporations on the planet Peter witnessed the waste, cost and personal frustrations that occur on both sides when Sales and Marketing teams do not collaborate as well as they could. This personal experience fired his passion to create his The OneTEAM Method™, which is both his solution to this problem and the title of his first book. In December 2019 his book was voted #33 of The 88 Books all Marketers should read. Peter is currently working on his follow-up book, titled “Smarketing™: Sell smarter, not harder” to be published in 2020. Apart from being a successful consultant and executive mentor Peter is also a popular corporate speaker, MC and facilitator, a guest lecturer in the Executive MBA program at the Sydney Business School and a popular subject matter expert in both traditional and online media. Peter also runs a specialist sales and marketing thought leadership forum on his YouTube channel and through his webinars. He has received industry awards for his Sales & Marketing Assessment tool, his thought leadership content and for his research into the state of Sales & Marketing Collaboration. Peter holds a “Mini MBA” in Marketing and Management from the prestigious Macquarie Graduate School of Management (MGSM) in Sydney. He is also a graduate at the Australian Institute of Company Directors in Sydney and is a professional board director. Peter lives in Sydney, Australia with his wife and family. He is looking forward to hearing from you.

10 Touch Points That Make Or Break Sales

Customer-Centricity creates positive Customer Experiences. In other words, for customers to perceive a business as being customer-focused it needs to be structured and managed like Jeff Bezos says, i.e. with the customer in mind.

Six Sales Prospecting Methods, Including Cold Calling.

67 per cent of salespeople do not achieve their sales targets. Thanks to the internet, buyers now have more information available to them than ever before. This easy access to knowledge is putting sales reps into a weak position, as it empowers buyers to take charge of the sales process.

Selling The Benefits Of The Benefits?

In B2B Sales, you should sell the benefits that your product or service delivers, not the product or service itself. Consider selling the benefits of the benefits.

The Evolution Of The Buyer’s Journey (Part 1)

As Sales and Marketing adapt to new market realities and opportunities, they are often presented with a choice regarding their operational structure: either they continue to operate in discrete silos or they adapt to cooperate in ways that will not only make them more alert to their changing markets and customers.

I Have 10 Seconds To Make An Impression?

Possessing an effective and professional business introduction that spells out clearly and succinctly the benefits that we bring to our buyers is now more essential than ever. If those benefits are also quantified then that's even better. So, why do many businesses and their salespeople turn off their prospects, right from the first contact?

The Evolution Of The Buyer’s Journey (Part 2)

The days of the charismatic but tactical salesperson are getting behind us, particularly in B2B sales. A winning personality still goes a long way, but today’s buyers aren’t looking for slick pitchmen.

How Customer-Centric Is Your Value Proposition?

Sales and marketing people have been bandying around terms like Value Propositions, Unique Selling Proposition, Unique Value Propositions for decades. But, unfortunately, they still mean different things to different people. And they have been misused for too long.