Jill Konrath is an internationally recognized sales expert who speaks frequently at conferences and sales kick-off meetings. She’s also the bestselling author of four books: Selling to Big Companies, SNAP Selling, Agile Selling, and More Sales Less Time. With over 1/3 million followers on LinkedIn, Jill has twice been named their #1 Business-to-Business Sales Expert. Jill’s career has been defined by her relentless search for fresh strategies that actually work in an ever-changing business environment. She’s an award-winning seller and sales leader. As a consultant, Jill’s clients include IBM, Oracle, E&Y, GE, 3M, Medtronic and numerous mid-market firms. Today she serves as an advisor to growing SaaS companies. Because Jill is one the front edge of what it takes to be successful today, her strategies have been featured in Forbes, Fortune, WSJ, New York Times, ABC News and Fox. In 2012, she was inducted into the Sales & Marketing Hall of Fame.
Our underlying assumptions—about prospects, our roles and factors that could hinder success—are crucial to our performance. Here are 17 sales truths and why understanding each one helps you win more deals.
Being able to describe your product or service offering in a manner that everyone understands is one of the most important marketing skills you need to master. Just think how you’ll feel the next time someone asks, “What do you do?”
To break through all the marketing clutter, it’s imperative to have an enticing elevator speech that helps you attract more of your ideal customers and gives you enhanced clarity about the work you do.