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Bernadette McClelland

Heading up Melbourne Sales and Sales Leadership Consultancy, 3 Red Folders, Bernadette McClelland works with CEOs, Business Owners and Sales Leaders in businesses that manufacture, distribute and supply capital equipment and tangible goods to create sales smart cultures. This enables and empowers these same businesses to connect, convert and close more business, faster by strengthening their commercial conversations. Bernadette has also proudly coached Harvard MBA students on their sales enablement curriculum • Been the Master Asia Pacific coach for Anthony Robbins across twelve countries • Been recognised internationally for her books and articles on leadership and sales transformation • Named in the Top 50 Speakers globally by Top Sales World for 2019 and 2020 • Been recognized as one of the 35 Most Influential Women In Sales globally by SalesHacker • Spoken on stages that include Paris and Portugal, Atlanta and Alice Springs, New Delhi, New South Wales and New York City, Bangkok and Brisbane, Chicago and Christchurch, Queenstown and Queensland, Melbourne and Minneapolis sharing her cutting edge thought leadership.

The Science of Basic Selling Skills

The basics, whilst important, are certainly no longer enough for the salesperson of the future to hang their hat on. The Connection Economy or the Imagination Era are fundamental.

Meet The ‘A Listers’​ Ruining Their Careers

Systems and processes, analytics, technology and automation are all key components of sales success, but behind all of those tools someone needs to drive them.

How Does Ego Cost You Business, Relationships and Results?

Your Ego impacts business, relationships and results. Do you have the desire, or commitment, to shift the way you think about yourself?

The Answer Is Always No, Unless You Ask.

The biggest secret to winning business is to ask for the business and the biggest choke-hold to asking, running in parallel, is fear.

How Do Salespeople Sell Insights?

Insight is the capacity to gain a deep understanding of something. How can the thinking of salespeople can change via the 4 C's (Content, Consult, Context & Construction) to become an ‘authentic authority’ in your field?