Bernadette McClelland

Australian, Female, Pragmatic, Inspirational, Compelling, Real! Business environments wanting to increase their revenue and profits, and differentiate themselves in a competitive market, ask for Bernadette McClelland because of her thought leadership on sales performance, her ideas on thinking beyond resilience and her fresh perspectives surrounding personal leadership skills — all designed to master the outcomes that matter. Bernadette has: • Proudly coached Harvard MBA students on their sales enablement curriculum • Been the Master Asia Pacific coach for Anthony Robbins across twelve countries • Been recognised internationally for her books and articles on leadership and sales transformation • Named in the Top 50 Speakers globally by Top Sales World • Been recognized as one of the 35 Most Influential Women In Sales globally by SalesHacker • Spoken on stages that include Paris and Portugal, Atlanta and Alice Springs, New Delhi, New South Wales and New York City, Bangkok and Brisbane, Chicago and Christchurch, Queenstown and Queensland, Melbourne and Minneapolis with her memorable Australian accent, feminine approach and cutting-edge ideas • Most proudly survived being broken, bedridden and bankrupt giving her the inside knowledge around the psychology needed to find your brave! As CEO of 3 Red Folders, a sales and sales leadership consultancy,headquartered in Melbourne Australia, she works only with growth focussed CEOs who see the commercial and human value in creating sales smart cultures.

How Does Ego Cost You Business, Relationships and Results?

Your Ego impacts business, relationships and results. Do you have the desire, or commitment, to shift the way you think about yourself?

The Answer Is Always No, Unless You Ask.

The biggest secret to winning business is to ask for the business and the biggest choke-hold to asking, running in parallel, is fear.

How Do Salespeople Sell Insights?

Insight is the capacity to gain a deep understanding of something. How can the thinking of salespeople can change via the 4 C's (Content, Consult, Context & Construction) to become an ‘authentic authority’ in your field?