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Home Process & Method Business development

Business development

Business development is the process of acquiring new sales, clients and relationships. At a very basic level, skills vital for success in business development can include communication, prospecting, qualifying, closing, negotiation and relationship building. Business development include sales prospecting methods which is the first step in the sales process, which consists of identifying potential customers via short term one way communication to source new leads or engage with existing leads. Methods can include social selling, networking in person and on social media, outreach over the phone and via email.

Silence

The Rise Of The Silent Sales Floor​ Is Killing Business

Every sales person must personally 'own' and masterfully execute these 3 things if they are to succeed in high-value, or any form of business-to-business, selling - The Right Narrative, The Right Combinations and The Right Mindset.
New Mindset

Telephone Sales Techniques For Success (Part 1): Mindset

A strong mindset is the foundation of everything you do. Once you genuinely come from the right mindset, telephone sales techniques become easier.
Preparation

Telephone Sales Techniques For Success (Part 2): Pre-call Preparation

Once you have your general mindset under control, it’s time to look at how you prepare your week. Be organised, be clear on your structure, focus areas and priorities.
RFP

7 Reasons Why The RFP Process is Flawed

RFPs may not be a smart way for a company to choose a supplier or a business to win clients - both may not be not giving themselves the right opportunities for success.
Diamonds

How To Grow Revenue From Existing Customers

Too many salespeople miss out on retention, referrals, re-pricing as delivery gets more expensive and taking care of more customer needs, because they’re not focused enough on delivering value once the sale is complete.
Email Marketing

What You Need to Know About Pitching Over Email

Become someone people want to buy from, not someone that repels people by spamming them over email and LinkedIn.
Farmer

Cracking The Myth Of Sales Hunters & Farmers

Many so called “experts” claim that there are two types of salespeople – Hunters and Farmers. Employing hunter and farmer sales teams increases costs and often confuses buyers.
Tightrope

13 Bold Sales Tactics

Strategic selling is about engaging early at the most senior levels and some of these tips can help in that regard. If you're late to the dance, many of these ideas may spark ideas to execute before choosing to simply qualify-out.
Opportunity

Why You Need Create Opportunities and Not Just Find Them

Finding new opportunities and creating them are two different outcomes. Creating new opportunities requires a different approach. If you aspire to be a trusted advisor, you need to demonstrate why and how.
Growth

“If You Don’t Know, You Won’t Grow!”

There are a multitude of ways to retain and grow existing customers and the same goes for securing new customers. Before you charge off into a frenzy of activity, it’s important to consider which of those is most likely to work best for you, your target market and the solution you sell.